Saturday , July 26 2014

Analytics Courses in India – A Comparison

Business Analytics job market is in a boom in India and there is a huge shortage of skilled analyst in the market. This makes it a very attractive career option with good salary and growth.

Many premier institutes have recognized the importance analytics in India’s job market and have started executive programs for working executive in the field of Business Analytics. With a mushrooming of analytics courses, there obviously is an interest from students and working professionals. Yet, with a deluge of so many courses, choosing the right course is difficult.

A right analytics course would provide value addition to an analytics professional helping him/her get faster promotions and growth, as well as valued in the industry. The course should provide an opportunity to develop the right mix of technical and management skills. We at Analytics India Magazine receive abundant queries from prospective students regarding the analytics courses in India. Most of these queries are related to strengths and shortcomings of various courses on offer.

It is this abundance of inquiry that motivated us to write this report on analytics courses in India. The main focus is to compare some premium courses and discuss their strengths and weaknesses. We compared the following 5 courses on myriad of attributes-

  1. Executive Program in Business Analytics – IIM Calcutta
  2. Certificate Programme in Business Analytics – ISB, Hyderabad
  3. Certificate Programme in Business Analytics for Executives – IIM Lucknow
  4. Business Analytics and Intelligence (BAI) – IIM Bangalore
  5. MS in Business Analytics – University of Cincinnati

The first four courses are 1-year executive courses in analytics from premier business schools in India. The fifth course is a recognized international course which is included in order to provide a comparison between Indian and international courses.

We would not discuss the brand image of these courses since all of these are from esteemed institutes and its upto the students to ascertain the brand value of these institutes subjectively. We rather focus attributes like course content, contact hours, faculty, analytics tools and other finer aspects.

Course Comparison

The fees of the four domestic courses range between 2.5 Lakhs to 5 lakhs rupees. The fee of the Executive Program in Business Analytics by IIM Calcutta is the lowest (2.5 Lakhs) while the Certificate Programme in Business Analytics by ISB, Hyderabad is the highest at 5 lakhs. Certificate Programme in Business Analytics by IIM Lucknow and Business Analytics and Intelligence (BAI) by IIM Bangalore each is of 4 lakhs. The differences in the fees can an important factor while accessing each course, yet one have to look at the cost vis-à-vis other factors.

The important factor to look here is the number of contact hours, mode of teaching and faculty. Looking at these factors can help justify a higher fee. The contact hours of ISB is the highest among all courses here – at 400+ hours. The contact hours of other courses do not exceed 250-300 hours. Of these contact hours, its also important to look at the number of hours on campus versus online teaching. So on this criterion, ISB Hyderabad’s course have a definite edge, in terms of covering a larger depth and breadth of analytics in this 1 year.

The IIM Calcutta course is solely an online course with no classroom hours on campus. On the other extreme, for IIM Bangalore’s course the participants have the option to take all courses at the campus or few online. For IIM lucknow course, around 30% of the contact classes are at campus. For ISB course, the number of contact hours on campus is almost 65% of total contact hours. Thus, on this criterion IIM Bangalore and ISB Hyderabad have an edge over other courses.

According to ISB Hyderbad, “The program is a combination of classroom and Technology aided learning platform. Participants will typically be on campus for a 5 day schedule of classroom learning every alternate month for a span of 12 months, which would ideally be planned to include a weekend.

In the month of no classroom connect, the classes will be conducted over a technology aided learning platform. The contact hours in this platform would be 24 hours a month and every alternate month.”

The MS in Business Analytics from University of Cincinnati is available either full-time or part-time, there is no online training for the same. Most international courses follow the same format. Also, the fee comes out to be around $13,000/ semester which converts to Rs. 20 Lakhs approx. for 1year full time course.

Compare1

Other finer features include, collaboration of foreign universities and international faculty for the course. In case of IIM Lucknow, the program is jointly taught by faculty from IIM Lucknow and the Kelley School of Business, Indiana University, USA. ISB, Hyderabad is well known to employ foreign PhD’s in all their courses including CBA.

An integral part of the CBA from ISB are interactions with industry speakers and regular visits to relevant organisations throughout the course. These sessions will be part of almost each module, and will be designed to enhance the understanding of the concepts of the module from a practitioner’s perspective, making it easier to apply the learning immediately.

Besides, a SAS module is included in all courses except IIM Calcutta. This is the foundation course to learn the most important tool utilized in Analytics.

ISB Hyderabad also unofficially provides career services to the graduating batch. The same goes for University of Cincinnati.

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Course Curriculum

The table below compares the curriculum of the 5 courses. Clearly, ISB Hyderabad’s CBA has the most comprehensive course covering the most important topics in depth. It is followed by the CPBAE of IIM Lucknow.

IIM Calcutta – EPBA

ISB Hyderabad – CBA

IIM Lucknow – CPBAE

IIM Bangalore – BAI

University of Cincinnati – MSBA

Business Data Mining

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Business Intelligence

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Contemporary Analytics

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Data Collection

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Data Management

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Data Visualisation

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Financial Analytics

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Forecasting Analytics

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Marketing Analytics

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Mathematics for Business Analytics

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Operations and Supply Chain Analytics

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Operations/Simulation

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Optimisation

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Pricing Analytics

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Spreadsheet Modeling

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Statistics for Business Analytics

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Stochastic Models

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Time Series Models in Business

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So, in terms of purely course content, ISB Hyderabad’s course can easily be seen in par with some of the best analytics courses offered worldwide. One point of caution regarding international courses – while some courses in US are in depth and highly useful, most international courses design their pedagogy to suit the non-mathematical backgrounds of the student. They tend to introduce concept from the very scratch and then go in-depth to more advanced topics. This is not valid for Indian courses.

Analytics Courses in India
Title: Analytics Courses in India (1868 clicks)
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http://www.gartner.com/technology/summits/apac/business-intelligence-india/?nicam=ineconomic

About Bhasker Gupta

Bhasker Gupta is a graduate from IIT, Varanasi and a post graduate in Management from IIM Lucknow. He has almost a decade of experience providing Analytics/ Business Intelligence/ Quantitative Research for finance and retail industry.
  • Shafi

    Hello All,
    Thank you for giving such an insightful information about different colleges. However, can someone tell how is the course (Business Analytic and Business Intelligence) offered by IIM-Ranchi.

  • Manish

    Great Lakes Institute of management, Gurgaon has introduced a new specialization for its flagship PGPM (1 year full time program) in Business Analytics, in addition to the already offered specializations in Marketing, Finance and IT/Operations. The Business Analytics specialization will be focusing on the current market needs while equipping the students with the required knowledge and skill set.Some of the subjects taught in BA are :

    Business Analytics

    SAS for Analytics
    Business Intelligence

    Marketing and Retail Analytics

    Web and Social Media Analytics

    Risk and Fraud Analytics

    Supply Chain and Logistics Analytics
    Applied Analytics in Industry Domains

  • SRN

    Bhaskar,

    This is indeed a very good comparison interms of course details / cost / etc.

    I would love to see such comparison from elite universities of USA offering either MSBA or MSDA or Data Scientist degree.

    I am not sure on the career path of post certification course even if they are being offered from IIMS or ISB !!

  • gayathri

    can some one help with me feedback on Analytics course provided by IIM Ranchi ?

  • http://letussharethings.blogspot.in/ boral

    The cost of the courses is really high.

  • Suvadeep Basu

    Right now I am pursuing a data Analytics certification program from Ivy Pro Business school kolkata , I here by wanted to know that will this certification be enough for me to get a job as fresher analyst & later on with the Job ex increasing I can opt for the course by ISB ……..

    • Pankaj Singh

      Just have a look at Praxis Business School, Kolkata… Its has very good placement record with excellent faculties from IITs…The content of the course is vet rich !!!!
      http://praxis.ac.in/programs/business-analytics/

    • Rohit

      Suvadeep, their course content looks comprehensive. An institute’s reputation is based on their faculty members’ knowledge and experience. You’d be a better judge since you’re already enrolled there. I’d say focus on the learning, more than the certification. Certifications don’t land you jobs, your knowledge does.

  • Sandeep

    How good is Advance Institute of Analytics USA which has a 10 month full time programme and also would be good if you can compare the MSBA course by National University of Singapore.

    Thanks

  • Abhishek Joshi

    How we can apply for these courses at there respective places?

  • Ramki@digitalmarketinganalytics

    ISB seems good. There course is applied and cover key areas.