Arvato CRM solutions, one of the world’s leading customer relationship management partners offering tailor-made customer communications and digital service solutions has acquired India-based IT and analytics company Ramyam Intelligence Lab Pvt. Ltd, which was among US research company Forrester’s top-ten emerging business technology companies in India in 2015.

The deal which is valued at multi-million Euros, would see Arvato, a subsidiary of Bertelsmann acquiring Ramyam, which would continue trading under its current name.

Andreas Krohn, CEO of Arvato CRM Solutions, said “I am delighted to welcome Ramyam to the Arvato family. Their unique Customer Experience Management (CEM) platform enables us to offer new and improved services to our many clients in India and around the world – giving us a real competitive edge.”

Commenting on the deal, Ankush Bhandari, CEO of Arvato India, said “Arvato handles more than 1.7 million customer interactions every day for many of the world’s best-known brands by phone, email, chat and social media. One of the key challenges is how to bring together these multiple communication channels into a ‘single view of the customer’. Ramyam has developed a unique technology – Enliven CEM® – that makes this possible, along with more advanced predictive analytics capabilities, and gives Arvato a distinct competitive advantage across its 110 contact centers around the world.“

“The Ramyam acquisition confirms our commitment to India as one of our strategic growth markets and extends our already significant footprint in the country”, he added.

Further noting on the acquisition MV Balasubrahmanyam, CEO Ramyam said “This deal is great news for Ramyam’s clients, partners and employees. With my leadership team, I’m really looking forward to growing our business and adding Ramyam’s expertise to Arvato’s solutions portfolio.”