MITB Banner

Watch More

Picture of Arindam Banerjee

Arindam Banerjee

Arindam Banerjee is Professor of Marketing at IIM Ahmedabad (IIMA). He has been associated with IIMA for the past over fifteen years, teaching Marketing, Strategy and Quantitative Research and Analytics to Post Graduate and Doctoral students. Arindam is an expert in Marketing and Risk / Collections Analytics having developed models for industry applications in India and the USA in the past 20 years. He has also consulted with Analytics operations in various organizations in CPG and Retail Banking sectors. He has a Ph.D. in Marketing Science from the State University of New York at Buffalo, a PGDM from IIM Lucknow and, a Bachelors degree in Mechanical Engineering from Delhi College of Engineering (now, DTU).

The Impact of Analytics – Counter Views

There are a few diverse challenges that are perhaps at best partially surmountable. It may be worthwhile remembering these probable limitations while making significant investments

Analytics as a Functional Domain

To analyse is to examine data carefully and in detail so as to identify causes, key factors, possible results, etc. ‘Analytics’ is the process of

Subscribe to our Newsletter