Shailendra is a Partner and Asia Distribution Leader for IBM Analytics based out of Sydney. Over the past 23 years, Shailendra has had experience in Business and Customer Analytics across Europe & the United Kingdom and in the Australian market place. Shailendra has expertise in building and optimising analytical processes; built upon his extensive knowledge of data driven strategies for revenue growth, operational improvements, productivity gains, cost reduction, marketing and customer behaviour management. His key mission is to make money out of data in the distribution sector which includes retail, CPG, travel and transportation sectors.