BRIDGEi2i Analytics Solutions, a Bangalore based analytics solutions company, has secured Series A growth capital from one of India’s leading diversified financial services conglomerate- Edelweiss Private Equity, the private equity and venture capital arm of Edelweiss Financial Services.

This investment has culminated with Pranav Parikh, Head of Edelweiss Private Equity joining the Board of Directors of BRIDGEi2i and Edelweiss acquiring a minority stake in the company. Commenting on the development, Pranav said, “Big Data and Analytics is becoming a critically important driver for business success across sectors globally. We are impressed by what the BRIDGEi2i team has achieved in a relatively short span of time, transforming large enterprises through their impact driven approach.”

Further, Prithvijit Roy, Chief Executive Officer, BRIDGEi2i stated, “This investment will fuel our ability to deliver greater value to customers by enabling us to accelerate the development of our machine learning based business applications along with significant expansion of our consulting teams across India and the United States.”

While, BRIDGEi2i partners with global enterprises to drive sustainable return on investment from Analytics by embedding decision engines into business processes and systems, leveraging its proprietary Personalization and Optimization algorithms; The Edelweiss Group is one of India’s leading diversified financial services company providing a broad range of financial products and services to a substantial and diversified client base that includes corporations, institutions and individuals.

When it comes to services, BRIDGEi2i offers analytics and decision support solutions across Marketing, Sales, Supply Chain, Pricing and Risk Management; on the other hand, Edelweiss’ products and services span multiple asset classes and consumer segments across domestic and global geographies.

Edelweiss businesses are broadly divided into Credit Business (Wholesale Credit comprises of Structured Collateralized Credit to Corporates, Real Estate finance and Distressed Assets Credit. Additionally, their retail credit comprises of housing finance, loan against property, LAS, SME and Agri Finance, and Rural Finance), Non-Credit Business (Capital Markets, Wealth Management, Asset Management and Agri Services) and Life Insurance. On the whole, it serves its 887,000 strong client base through 6,227 employees based out of 237 offices (including nine international offices) in 122 cities; while BRIDGEi2i has a global presence with offices in Bangalore, India and the Bay Area, United States.