Science of Analytics

Analytics is not just pure science; it is part art as well. Organizations that master the fine art of using analytical tools realize increased revenues and enjoy cost savings. Last week we talked broa…

Does Analytics Matter?

In its May 2003 edition, Harvard Business Review published an article called “IT Doesn’t Matter”, which since then became one of the most debated articles on IT strategy. The article argued that IT do…

History of Analytics

Educating savvy and business-minded Indians on the importance of numbers and analytics in your business is like teaching the properties of sand to someone in the desert, but here is my effort anyway. …