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Eclerx

eClerx is a specialist Knowledge and Business Process Outsourcing (“KPO” / “BPO”) company providing operational support, data management, and analytics solutions to over 50 Global Fortune 1000 clients, including many of the world’s leading High Tech and Industrial Manufacturing, Financial Services, Ecommerce, Retail and Distribution, Telecommunications, Interactive Media & Entertainment, Travel and Leisure, and Software Vendor companies. Incorporated in 2000, eClerx is India’s first and only publicly listed KPO company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs about 6,000 people across its six Indian delivery centers in Mumbai, Pune, and Chandigarh and global client service locations in New York, London, Singapore, Silicon Valley, Austin, Chicago and Dublin.

eClerx’s sales and marketing services support multi-channel commerce operations and the next generation of customer experience for a stable set of global clients in need of enterprise-class solutions. The firm help clients undertaking large commerce transformation projects and also brings program management and improvement competencies to bear through ongoing managed support services.

In the analytics offerings, eClerx takes care of a client’s advanced analytics needs, freeing the client to focus on business critical functions and implement outcome-driven action plans to improve the top line and bottom line. We help tackle and solve high impact business problems in marketing, sales, product, channel and customer management.

eClerx has built an in house specialist team of 40+ subject matter experts who have over the past few years built credible expertise in providing point solutions for a wide range of client challenges. The team provides complete Descriptive, Predictive and Prescriptive analytics lifecycle support leveraging platforms like SPSS, SAS and R. The process runs through the full analytics cycle with requirement gathering and business problem definition, hypothesis build, data access, acquisition, integration, cleansing and preparation, data model creation, model and business value assessment, scoring, deployment and monitoring to measure value and finally operationalizing the model.

eClerx range of services cover –

  1. Customer Analytics
  2. Marketing Analytics
  3. Sales Analytics
  4. Product Analytics
  5. Channel Analytics

The analytics team is part of the 450+ team which provides an end to end solution on MDM, Sales and Marketing Automation, Business Intelligence, Data Warehousing and Digital Analytics services.

eClerx is partners to –

Adobe Omniture, Webtrends, Web Analytics Demystified, Salesforce.com, Eloqua, Oracle ATG and Quantivo Certified partner.
Apart from these strategic partnerships, eClerx is also members to Digital Analytics Association (DAA), Direct Marketing Association (DMA) and shop.org

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Picture of Anees Merchant

Anees Merchant

Anees Merchant leads the global Digital, Applied AI, and Research business at Course5 Intelligence. He has guided sizeable digital transformation initiatives for numerous global Fortune 500 clients, across industries including Retail and eCommerce, Travel and Hospitality, Telecommunications, Technology, and Media over the past 24 years. Anees’ current role at Course5 chiefly involves guiding product innovation, setting go-to-market strategy, scaling the global business, and building the strategic partner ecosystem. Anees is passionate about helping companies grow through the innovative application of AI in digital and insights. Anees is certified in Lean Six Sigma with an MBA from NMIMS, Mumbai, and executive education from Harvard Business School. He is the host of the podcast series Masters Decoded and serves as an Advisor for the Wiley Innovation Advisory Council.

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