Dubai, 29th, January, 2014: Flytxt, the leading Analytics solution provider for Communication Service Providers (CSPs), announced the release of a best practices reference guide on Big Data Analytics featuring Gartner research. The definitive guide focuses on how CSPs can leverage their available data to generate measurable economic value.
The guide includes a complimentary Gartner report titled ‘Market Insight: Calculating the Value of CSP Customer Data’. The report observes that “Communications service providers are currently working on long-term strategies to maximize the value of their customer data. An average CSP could potentially generate $300 million a year in additional margins.”
Dr. Vinod Vasudevan, Flytxt CEO, in an exclusive article, shares his views on how CSPs can potentially generate more than 10% incremental economic impact and sustain it by adopting an integrated approach combining data and decision science.
Commenting on the release of the guide, Abhay Doshi, Head, Product and Business Development, said, “CXOs will find this useful for framing their Big Data vision and strategy and for putting in place right technology, processes and practices for deriving measurable value from the data available with them.
This guide also includes use cases on Flytxt’s experience in generating more than $250 million of incremental economic value for customers leveraging Big Data Analytics. The guide can be accessed on the Flytxt website.
About Flytxt
Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers Customer Experience and Revenue Management Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s closed loop integrated real-time marketing platform has been selected by leading CSPs across APAC and EMEA, serving more than 500 million subscribers and has generated over $250 million incremental revenue for them till now.
The company has won many industry awards like NASSCOM Emerge 50 league of 10, Aegis Graham Bell Award for innovation in Mobile Advertising, BID International Quality Summit Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its corporate office in Netherlands and global delivery centres at Trivandrum and Mumbai, the Company has presence in Dubai, Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit www.flytxt.com.
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