Fractal Analytics made an announcement that it has completed the acquisition of 4i Inc. With this move the pure play provider of analytics & AI plans to expand its growth strategy consulting capabilities. 4i is a Chicago-based firm, empowering Fortune 500 companies to identify and capitalize on growth opportunities. The firm uses its proprietary ‘foresight analytics‘ approach and business consulting expertise to achieve this.

4i maintains an outstanding track record of serving clients in addressing their growth challenges through sophisticated capabilities, besides solving their problems. Srikanth Velamakanni, Co-founder and Group Chief Executive, Fractal Analytics comments “We share a common vision of powering strategic, tactical and operational decisions in enterprises through analytics & AI. This partnership will help us in being even more strategic to our clients.”

Today, traditional business models are under a lot of pressure due to significant changes in consumer behavior, consumer demographics, and marketplace dynamics. This has lead to a need for better and faster strategic and operational decisions, powered by analytics & AI. According to Dr. Eugene Roytburg, the Managing Partner for 4i this acquisition will address this need effectively.

4i was essential looking for a partner who shared the same vision, aspirations and had synergetic capabilities, until this acquisition. With this move, both the firms can together maximize value their clients, besides accelerating their own growth. Lana Klein, Managing Partner, 4i extols, “We’re pleased to have found such a partner in Fractal Analytics.”

The move indicates that 4i will operate as a wholly-owned subsidiary of Fractal Analytics. The firm will continue delivering services to clients, while getting immediate access to Fractal Analytics’ IP, capabilities, infrastructure and talent. Moreover, finding growth is one of the foremost challenges our clients of Fractal Analytics are tackling. “We are excited about what this means for our clients. Our combined value proposition of bringing data, AI, technology and consulting capabilities together will resonate well with our clients,” concludes Pranay Agrawal, Co-founder and CEO, Fractal Analytics.