With a spectacular start to the festive season, CouponDunia would like to share with you a report based on the consumer shopping behaviour using coupons this Diwali. The report showcases unique shopping insights gathered from the e-commerce websites/ platforms about how consumers extensively used coupons to save their pocket to a great extent.
- 15 crore saving for shoppers who used CouponDunia coupons across platforms
- Mobile recharge redemptions were the highest
- 75% increase in sign up rates during festive season
- 55% increase in average revenue per user during the festive season
- 420% increase in mobile traffic for select merchants like – Flipkart, Snapdeal, Amazon
Please refer to the Infographic below and attached for the data points from the study.