Learning Corner

Is gender a meaningful way to segment office products customers?

Comments (1)
  1. Surbhi Bansal says:

    Hi,
    I agree that women comprises a significant part of the working population. But I really don’t think there should be a separate ad campaign targeted especially towards women.
    The needs for work related products are quite similar in both the segments. The only thing that can be made a little different in case of women could probably be an offer communication.
    This could be like clubbing various offers and related needs, color ranges in products. This offer communication can be made in a subtle way that men customers are not alienated.

    -Surbhi