Its not unknown that enterprise technology customers in India are a hard nut to crack. Not just an effective solution to their problem statement, customers in India look for end-to-end engagement and a deeper relationship with their vendors.

Big data management solutions have seen steady adoption in India in last few years. And most vendors acknowledge this fact. Almost all large players in big data solution space have a presence in India. They have beefed up their platform offering to match with customer requirements.

While, it’s a space that almost all players want to conquer, Big data delivery comes with its own set of complexities. We decided to look at 3 customer success stories for HPE Vertica and check on what are those finer points that make them click here. These can carry valid pointers for other players and customers alike.

Check out the top 5 customer success stories

1. Aircel joined hands with HPE Vertica 8 to support unprecedented growth in data

Telecommunication major and India’s fifth largest mobile service provider was grappling with huge volumes of structured data, that grows at 10-15 percent annually. Like most companies, Aircel looked for improved database performance and scalability at a lower cost. What the Gurugram – headquartered telco needed was faster data loading and querying performance. Keeping in mind Aircel’s requirement, HPE created a datamart to support a large customer base and analyze up to 200 GBs of summarized data daily.

According to Sanjeev Chaudhary, what led to Aircel signing up for the HPE Vertica 8 platform was the exceptional POC with great results in data loading, query execution and backup times. “If we expand this in the future, it can be a single enterprise data warehouse source for other data marts with similar workloads. HPE Vertica 8 satisfied our strict requirements,” he said. Given that Aircel’s data size will grow by year by year, HPE Vertica 8, according to them, was the right choice for handling various workloads, processes and queries faster.

Here’s how HPE Vertica 8 scored over Aircel’s previous solution:

• HPE’s support costs were in line with the budgetary goals for a premier data analytical platform
• Addressed short-term needs and long-term data growth projections
• Reduced the company’s total cost of ownership for managing 10-15 per cent annual data growth
• Advanced the company’s objective of providing in-time information for decisions to fuel growth
• Enabled Aircel to explore new opportunities for monetization stream as a GSM mobile service provider

2. HPE Vertica powers real-time data analytics at MTS India

When MTS India wanted to make the most of the information buried under reams of data, it turned to HPE Vertica 8 to architect a solution to identify potential customers and capture them with targeted marketing promotions in a short span of time. The objective was – leveraging real-time data analytics to push the roll-out of competitive incentive campaigns. With stiff competition, characterized by high churn rate in major metro cities such as Karnataka, Gujarat, Tamil Nadu, Mumbai and Deli NCR, MTS India wanted to expand customer retention by gathering usage data from the prepaid customer service customers from IT and network elements.

“Our marketing team was looking for an instant solution for reaching out to customers based on their real-time activity,” said Rajeev Batra, CIO, MTS India. MTS architected its solution using HPE Vertica, which met its marketing requirements and in the telco space in India, MTS was the adopter of HPE Vertica.

Here’s how HPE Vertica 8 scored over MTS India’s previous solution:

Before deploying HPE Vertica 8, MTS India was running a rudimentary system for batch processing of data related to marketing campaigns. There was a 24-hour lag between getting insights from data and running marketing campaigns.

• HPE Vertica implemented for the Advanced Campaign Management, HPE Vertica leveraged customer analytics to determine the right kind of offers to target users
• Vertica was set up within 48 hours and the data loading platform provided rapid data analysis, powering real-time analytics
• Of all the platforms evaluated, Vertica provided a balance of price and performance

3. Big data analytics provider Abiba Systems migrated to HPE Vertica 8

Abiba Systems is a leading provider of AI powered products and solutions and has serviced Fortune 50 clients from the telecom sector. The company’s solution portfolio consists of proprietary products on BI, Advanced Analytics, Crime & Security Intelligence and Campaign Management System.

Abiba Systems wanted to leverage HPE Vertica’s analytics capabilities for Customer analytics, Behaviour analytics, Predictive analytics, IoT, Enterprise Data Warehouse optimization among other solutions. Abiba Systems had used several pureplay and legacy vendors such as Oracle, IBM, Apache Spark before migrating to Vertica. Vertica is deployed for BI, Visualization and ETL tools in their environment.

Here’s where HPE Vertica lends competitive advantage over leading vendors:

• In database analytics capabilities
• Superior compression
• Standard SQL interface
• Advanced analytics — geospatial, predictive and sentiment etc.
• Concurrency for thousands of users