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5 Ways In Which Data Warehouses Have Affected Our Everyday Lives

The volume of data produced over the last decade is possibly more most of the information gathered throughout history. Stored data is reported to grow nearly three times just in the next few years. Here we list five such areas where data warehouses have really changed the way they were and influenced our life.


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Data-Driven Shopping

Supermarkets have always kept the record of how people shop, but in the last few years, the degree to which retailers obtain data has ascended. That retail data can be utilised to organise and stock your store to appeal to organisations existing customer base, while still welcoming newcomers. It’s also key to address a strong multichannel exposure to today’s customers, who demand that their online and in-store activities be as consistently personalised and seamless as practicable.

Providentially, there are many data streams and technologies available to help retailers gain intel on their customers. Smartphones, wearables, and signals are being adopted by companies looking to crack the ideal customer service formula.

Online conversion tracking, meanwhile, has developed as a popular tool, and for good reason. It can help track who shops on your site, what items they look at, and, if they drop their carts, it can remind shoppers to complete a purchase. Matched with in-store technology, these insights can help seal the deal.

Business Deliveries

Data warehouses have boosted the delivery operations of the business in a variety of ways. The advanced technologies are helping to solve the persistent last-mile delivery problem. Data warehouse management has two components- data gathering and analysis. While the majority of the enterprises already gather data about their customers and processes, data gathering must adapt to the contemporary marketplace by tracking processes in real time. By tracking deliveries completely, the resulting data analysis will distinguish pain points, costs, and failures, as well as suggestions for means improvements.

Companies are using Direct Store Delivery system (DSD system) to leverage big data analytics in their daily operations. The drive to reform processes, as well as the evolving capabilities of big data and mobile technology, are continuing to produce changes in the delivery service model.

Digital Maps

Digital maps and the inevitable rise of the smartphone have completely changed how we locate, navigate and plan our journeys. Mobiles, satnavs and computers act as our guides for everything from driving holidays to locating shops. Apps such as Google Maps have become the de facto interface connecting the physical and the digital world, implying people need never be lost again – even if they don’t have a sense of direction.

The way people locate has seen a tremendous change, thanks to an innovative view into a current set of data. Following Google which launched Street View, competing services have launched new versions from the likes of Microsoft and Mapquest. Microsoft’s Bing Streetside (their version of Street View) has been updated by a group of researchers, turning it into Street Slide. Street Slide takes the data from Streetside and turns it into a layer of businesses with clickable logos and building numbers. It’s a distinctive and intuitive view of the average shopping street and could change window browsing forever.

Data Advertising

Advanced marketing platforms have given the corporate world the power to gather data points that take the guesswork out of digital advertising. Availability of data, acumens, and analytics have made it feasible for marketers to make better media buying decisions, reach out to the ideal target audience and craft a message that resonates and encourages business outcomes. The rise of big data and artificial intelligence has allowed the advertisers to develop ad campaigns that help them gain an even deeper understanding of their target audience.

Data In Education

Online and software-based learning mechanisms have been used frequently in education. This shift has resulted in an explosion of data, which can now be used to enhance educational effectiveness and promote basic research on learning.

There has been great development by researchers in educational data mining, learning analytics, learning-at-scale, student modelling, and artificial intelligence communities.

big data and analytics have frequently become a part of the education world. Big data has shown that the information can help policy-makers make systemic improvements in student outcomes


The examples above, unquestionably not exhaustive, highlight how data has turned into a high-value necessary asset because of its ability to connect people, allow ways to measure and control, find profound insights for efficiencies, enable research, and bring about new developments. Data is transforming our world. We are between a transition to a data-centric world, and the technology that powers it through storage, computes and a network is bringing forth new opportunities affecting each one of us.

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Bharat Adibhatla
Bharat is a voracious reader of biographies and political tomes. He is also an avid astrologer and storyteller who is very active on social media.

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