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A Day In The Life Of: Dr CSS Bharathy, A Self-Made AR/VR Entrepreneur


A Day In The Life Of: Dr CSS Bharathy, A Self-Made AR/VR Entrepreneur


In this fast-paced, competitive world, entrepreneurship has become an escape for people from their hectic day job. With a mindset that starting your venture would be more peaceful and easier, people take the path of being founders or co-founders. However, the truth is, being an entrepreneur takes a lot of courage and staying power.



For this week’s “A Day In The Life Of” series, AIM had a colloquy with Dr CSS Bharathy, Founder of Fusion VR. In conversation with Dr Bharathy, he spoke about how he spends his day — from his work life to this social life.

Unlike every other people, Dr Bharathy kick starts his day as soon as he steps into his office in the morning. Being the founder of a company, he makes sure that his team is driven by the force of punctuality.

When asked about his working hours, Dr Bharathy said “My house and office are conveniently in the same building, so I end up spending most of my time in office except small breaks in-between. Generally, I work with my development team during the day.”

As mentioned before, to be an entrepreneur, one has to put in more effort than expected and Dr Bharathy is a great example of it. Unlike his team’s working hours, most work days of Dr Bharathy stretches beyond the conventional office hours, “In fact, I often peacefully sit for 2 to 3 hours after my dinner to do my readings and research, which I cannot do during the office hours.”

“With my 2 decades of overseas and domestic experience, I am always rendering my best to Fusion VR and my team.”

Many people cannot handle the workloads and because of that, they end up not getting proper sleep. But Dr Bharathy doesn’t let it happen in his life; he makes it a point that he never misses his eight hours of sound sleep that gives him energy for the rest of the day.

Talking about his life out of office, he tells us that he is fond of gardening, “During mornings and evenings, along with my family, I spend a reasonable amount of time for our roof-garden organic farm. We have planted nearly 200 vegetable plants on the second floor of the office. We also grow Quails at this roof garden area through which we produce organic compost fertiliser for the plants. There are also volunteers from our office to assist us with the plants.”

Dr Bharathy is not much of an active social media person; however, he is much more active in his real life — whether it’s about the work or about family time. 

“By nature, I can joyfully involve myself in any activity I do. This makes every moment of my day equally the best!”

When asked about whether his work has affected his personal life, he said, “With my home and office being located in the same building, it often gets difficult for me to distinguish between my professional and personal life as my office timings go beyond the conventional office timings.”

As the conversation continued, Dr Bharathy gave us insights about his company, Fusion VR and explained what role he plays in the company.

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Dr Bharathy’s  role in the company consists of the following:

  • Meeting clients and understanding their requirements
  • Designing the correct solution and educating the client on the benefits after implementation along with ROI calculations
  • Helping the client in finalising the Scope-of-Work
  • Architecting the product in the technical and visual sense
  • Interfacing between clients and Fusion VR’s  in-house team
  • Testing and QC in terms of physiological and psychological factors
  • Ensuring that we “Always Deliver More Than Committed”, which is Fusion VR’s policy
  • Guiding R&D and designing Proof of Concepts

Talking about the company’s core strengths, Dr Bharathy told they lie within the spectrum of Interactive Immersive Technologies such as VR, AR and MR focusing on Industry 4.0/Smart Factory solutions.

In the past seven years, the Immersive Simulation projects the company handled are mostly for its overseas Oil and Gas clients along with customers from automobile and other verticals of engineering. Also, Fusion VR is working closely with Indian Defense Research and Development Organisation (DRDO) for their engine modules. IoT-integrated Digital Twins for maintenance and training in the XR space is the latest addition to Fusion VR’s services list.

When asked about his plans for the next 5 years or so, he said, “It’s evident that immersive technologies such as VR and AR pose tremendous benefits to businesses and are going mainstream in the next 5 to 10 years. With our existing expertise at Fusion VR, we would like to develop more intelligence-integrated products with the fusion of IoT and AI technologies in the next five-year roadmap. This way, I believe, we can have more solid space inside the Industry 4.0 environment, which is the future of smart factories!”


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