AI Features Auto Firms Are Embedding In Cars

Artificial Intelligence (AI) has already found its applications across sectors, and nowadays, it has become a hot-selling potato in the automotive industry, especially in cars.

Artificial Intelligence (AI) has already found its applications across sectors, and nowadays, it has become a hot-selling potato in the automotive industry, especially in cars. The global automotive industry is projected to reach $9 trillion by 2030, as per the Statista report. As a result, carmakers are embedding AI-based solutions for a better customer experience, thereby ensuring good market share for themselves. In this article, we list recent AI features embedded in cars by auto firms in 2021.

Car-as-a-Platform (CAAP) by Morris Garages

The British automotive company MG featured a personal AI assistant and first-in-segment Autonomous Level 2 technology in their soon to be launched mid-size SUV – Astor. Designed by ‘Star Design’ – the AI assistant portrays human-like emotions and voices. It further entertains customers’ queries in real-time on any topic through Wikipedia.

Mid-range radars and a multi-purpose camera power the Autonomous Level 2 technology in MG Astor, implementing various advanced driver-assistance systems (ADAS). Advanced features include Adaptive Cruise Control, Lane Keeping Assist, Forward Collision Warning, Lane Departure Warning, Lane Departure Prevention, Automatic Emergency Braking, Intelligent Headlamp Control (IHC), and Rear Drive Assist (RDA). In addition, features are optimised, keeping Indian traffic conditions in the loop and ensuring safe-driving aspects.

Vector Space in Tesla Cars

On its ‘Tesla AI Day’, AI engineers showcased how the tech is helping advance Fully Self Driving (FSD) systems. Engineers introduced Vector Space that captures the three-dimensional view to sense the environment via eight cameras installed on the car itself. These eight inputs are combined into a single virtual environmental prediction model that provides the car’s computers with a bird’s-eye perspective of the world while navigating. 

The data collected via Vector Space is fed into a collection of AI algorithms called Neural Net Planner that handles routing, behaviour, and trajectory of the car on the road. The algorithm handles every turn and vees around pedestrians and lane change. The car runs thousands of simulations per minute to decipher the behaviours of other vehicles, pedestrians, and cyclists to take the best course of action on its own.

Image Credits: CNET

Robocar from Baidu

Baidu, the Chinese internet giant, announced its AI-packed ‘Robocar’ at its annual flagship technology conference — Baidu World 2021. The car with no steering wheels and brake pads relies entirely on smart intelligence for locomotion. Fitted with zero-gravity seats and speech and facial recognition, the AI technology enables the car interior to analyse and provide predictive suggestions to passengers.

Zero-gravity chairs reduce the effects of gravity by placing the driver or passenger’s body in such a way that they feel weightless, thereby raising the comfort status quo. Moreover, the car is stated to have met Level 5 autonomous driving standards – signals the power of the car to handle itself without human intervention under all circumstances.

AdrenoX Connect AI in Mahindra XUV700

Mahindra & Mahindra Ltd. has announced AdrenoX AI  that offers intelligent features through integrated 10.25-inch dual screens and SmartCore cockpit domain controller technology with the third-generation Qualcomm Snapdragon Automotive Cockpit Platforms developed in collaboration with Visteon. The AI-based system provides safety features – asking drivers to slow down when required and alerts when in a drowsy state. Additionally, the AdrenoX Connect app allows for emergency assistance via e-call/SOS. The app further provides owners with access to data and a dashboard to have a real-time check on vehicle status via their smartphones or smartwatch. Moreover, the built-in Alexa function looks after the users’ entertainment, information, and offline vehicle control.

Joya by Toyota Motor Corp

Toyota Motor Corp has announced AI-powered, voice-activated virtual assistant – Joya for its Toyota Sienna car owners. The AI companion hosted within the Toyota App through Toyota’s Connected Services assists in personalising driving settings, exploring various features, locating button controls and safety information. Furthermore, the voice-activated feature includes interactive capabilities such as exploring the vehicle’s dashboard, delivering instructions on interior and exterior car details and educating drivers about Dynamic Radar Cruise Control, Lane Departure Alert, and other safety systems.

The market is witnessing the increasing role of AI in vehicles, especially cars. It might become a norm in the near future, without even the need to learn driving.

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kumar Gandharv
Kumar Gandharv, PGD in English Journalism (IIMC, Delhi), is setting out on a journey as a tech Journalist at AIM. A keen observer of National and IR-related news.

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