- Published on September 27, 2022
- In AI Features
The 100% Secure Email Paradox
Although Gmail has frequently been accused of scanning emails, it does offer protection against malicious emails. But are private email service companies like Protonmail secure despite their assurance of privacy?
- By Lokesh Choudhary
They say, ‘if something is free, YOU are the product’. And that’s the business model of the largest free online email service, Gmail, which has been around for almost 20 years.
The website’s major source of revenue is advertising, which requires targeting the right audience. The tech giant has frequently been accused – since 2007 – of peeping into users’ emails in trying to offer more pertinent and targeted advertisements.
Google, too, acknowledged that it let app developers scan Gmail accounts for ad targeting as early as 2018. But it was only in 2019 that the company went public with the information that Google retains a list of the goods users purchased using Gmail, even after the emails were deleted.
Recently, France alleged that the tech giant had violated
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Lokesh Choudhary
Tech-savvy storyteller with a knack for uncovering AI's hidden gems and dodging its potential pitfalls. 'Navigating the world of tech', one story at a time.
You can reach me at: lokesh.choudhary@analyticsindiamag.com.
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