- Published on November 14, 2022
- In AI Features
Twitter Blue Tick Fiasco: Eli Lilly, Lockheed Martin Lose Billions
The botch-up has caused many brands to rethink their position on Twitter
- By Anirudh VK
The coveted Twitter blue tick – the new monetisation model for Twitter – might be a big win for the company, but has managed to single-handedly bring massive losses to the tune of billions of dollars for companies like Eli Lilly and Company, Lockheed Martin and others. These companies witnessed their stock prices nosedive last week. The reason? Fake tweets from “verified” accounts claiming to be these companies.
The internet has been abuzz with news on Twitter ever since Elon Musk took over operations at the site. From massive layoffs to advertisers pulling out, the buzz refused to die down, but the one news that made the biggest splash was Twitter Blue. It is a monthly subscription plan, priced at $7.99 that offers additional features such as the option to edit tweets, a
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Anirudh VK
I am an AI enthusiast and love keeping up with the latest events in the space. I love video games and pizza.
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