- Published on November 11, 2024
- In AI Features
YouTube Gets ‘Tu Doom’
“We compete directly with YouTube for people’s time,” says Netflix co-CEO Ted Sarandos
Image by Amit Naik
- By Sanjana Gupta
Popular streaming platforms like Netflix and YouTube battle for users’ attention. These shape how they spend their free time, what they choose to watch, and even how they feel. With generative AI, such platforms have gained an even wider audience.
During Netflix’s recent 2024 Q3 earnings call, co-CEO Ted Sarandos was questioned on the growing consumption of YouTube content and its impact on Netflix. According to him, Netflix competes directly with YouTube in terms of the time viewers spend on TV screens. Regardless, he believes that both companies have very different advantages.
Where exactly does Netflix stand to have an advantage? Sarandos wasn’t hesitant to say that it is its streaming capabilities.
“What consumers want, we give it to them. We give them choice and
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Sanjana Gupta
An information designer by training, Sanjana likes to delve into deep tech and enjoys learning about quantum, space, robotics and chips that build up our world. Outside of work, she likes to spend her time with books, especially those that explore the absurd.
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