In a recent development, Bharti Airtel, India’s largest integrated telecommunications company announced its entry into the fast-growing cloud communications market with the launch of Airtel IQ.  

Airtel IQ is a cloud-based Omni-channel communications platform which will enable brands to deepen engagement with customers through timely and secure communication delivered over the cloud. It will help companies such as Swiggy, Urban Company, Justdial, Rapido, Havells among others to carry seamless communication.

Sharing an instance, Airtel noted that when a customer makes an order through an online platform and calls the delivery agent to find out the status of the order, the entire communication is orchestrated seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.

The company believes that it is going to be a true game-changer in the Indian enterprise communication segment as it eliminated the need for multiple communication platforms for different channels.

With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform. The company also believes that Airtel IQ is robust, secure, cost-efficient and intuitive.

Airtel IQ has been developed completely by Airtel’s in-house engineering teams and highlights the company’s growing digital prowess to deliver world-class solutions.

“With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in a privacy contained and simplified fashion,” said Vivek Sunder, COO, Swiggy.

The Indian cloud communications market estimated to be worth USD 1 billion and is growing close to 20 per cent annually. Airtel believes that they are positioned uniquely to capture this large emerging opportunity and be a leading player in this segment.

“Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.