Amazon was quiet for a while when it came to developing generative AI chatbots. Now, Amazon is intensifying its efforts in the realm of conversational AI software, positioning itself to rival industry leaders like OpenAI and Microsoft for a share of the corporate customer market. 

As per a report from the Information, the e-commerce giant is set to unveil its latest LLM, codenamed “Olympus,” which could also pave the way for enhanced features across multiple Amazon platforms, including its online retail store, the Alexa voice assistant on devices like the Echo, and AWS.

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Expected to be officially announced by AWS in December, Olympus is anticipated to outperform its predecessor, “Titan,” a group of Greek-named LLMs currently offered to cloud customers. The delay of Titan’s launch last year was attributed to its inferior performance compared to OpenAI’s ChatGPT.

The timeline for Olympus’s development and deployment remains uncertain. Presently, AWS provides just one Titan model to its customers for the development of applications featuring personalization and search capabilities. 

Meanwhile, two additional Titan models, designed to empower customers in creating applications offering ChatGPT-like text responses or summarizing lengthy text passages, have limited availability. AWS also offers LLMs developed by other providers, including Anthropic.

Overseeing the development of Olympus is Rohit Prasad, Amazon’s Head Scientist for Artificial General Intelligence, as confirmed by a source with direct knowledge of the matter.