Arindam Banerjee

Arindam Banerjee is Professor of Marketing at IIM Ahmedabad (IIMA). He has been associated with IIMA for the past over fifteen years, teaching Marketing, Strategy and Quantitative Research and Analytics to Post Graduate and Doctoral students. Arindam is an expert in Marketing and Risk / Collections Analytics having developed models for industry applications in India and the USA in the past 20 years. He has also consulted with Analytics operations in various organizations in CPG and Retail Banking sectors. He has a Ph.D. in Marketing Science from the State University of New York at Buffalo, a PGDM from IIM Lucknow and, a Bachelors degree in Mechanical Engineering from Delhi College of Engineering (now, DTU).

7 Articles Published | Follow:

Data Science in Developing Economies: A Travesty of Business Investments? - Part 2 of 2

Read the first part of article, here. So what should Analytical systems look like in…

Data Science in Developing Economies: A Travesty of Business Investments? - Part 1 of 2

We start this article on the premise that, a) Analytics (also called Data Science) is…

IIM Ahmedabad launches Strategic Analytics: A Program on Quantitative Data Analytics and its Applications in Business and Marketing

The program intends to expose participants to (managing) the art of building relevant business insights…

The Impact of Analytics – Counter Views

There are a few diverse challenges that are perhaps at best partially surmountable. It may…

Adoption Process of Analytics in Organizations

Unfortunately, it has been hard to implement the Analytics strategy in spite of its much…

Analytics Industry: Rapid growth & its Impact

It is important to highlight the significant strides that the analytics industry has made in…

Analytics as a Functional Domain

To analyse is to examine data carefully and in detail so as to identify causes,…