Garima Rai

Garima Rai

Garima Rai is Head of Marketing, India & APAC at InsideView

5 Articles Published | Follow:

Whatsoever, Crystal Gazing isn’t the Best Way to Predict Marketing Outcomes

There is no denying that predicting outcomes, and attributing those outcomes to marketing channels, media,…

From Interruptive to Contextual Marketing in 4 Steps

A couple of years ago, I was looking for a loan to sponsor my MBA,…

How Analytics Can Lend Relevance to Marketing

Put out of context, even the best of ideas, strategies, content, or people, become irrelevant.…

Dealing with Data Deluge – New Age Marketer’s Top Priority

From taking an Uber to office, to ordering grocery online, paying utility bills, capturing a…

From ‘Lack of Data’ to ‘Data Overload’

Introduction of the world wide web, early in the 1990s, marked the beginning of the…