Garima Rai, Author at Analytics India Magazine

Garima Rai

Garima Rai is Head of Marketing, India & APAC at InsideView

Whatsoever, Crystal Gazing isn’t the Best Way to Predict Marketing Outcomes

06/04/2017

There is no denying that predicting outcomes, and attributing those outcomes to marketing channels, media, or touch points, remains the biggest challenge faced by marketers,

From Interruptive to Contextual Marketing in 4 Steps

19/01/2017

A couple of years ago, I was looking for a loan to sponsor my MBA, and to ensure that I made the best choice I

How Analytics Can Lend Relevance to Marketing

09/12/2016

Put out of context, even the best of ideas, strategies, content, or people, become irrelevant. And this realization, is driving the shift of marketers from

Dealing with Data Deluge – New Age Marketer’s Top Priority

05/11/2016

From taking an Uber to office, to ordering grocery online, paying utility bills, capturing a picture of the whiteboard after that strategic discussion, and sharing

From ‘Lack of Data’ to ‘Data Overload’

27/09/2016

Introduction of the world wide web, early in the 1990s, marked the beginning of the ‘Information Age’ – an era characterized by technological disruptions. The

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