Gaurav Misra

Gaurav Misra

Gaurav is a part of the AIM Writers Programme. He is a data consultant with over 12 years of experience working with digital marketing data. His passion is to work with large data sets generated by various customer touchpoints, assimilate and generate meaningful insights. He usually likes to use these insights and act upon them to optimise user journey and personalise customer experiences. Gaurav is also an Adobe certified expert in Analytics & Audience Manager.

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