Gaurav Misra

Gaurav Misra

Gaurav is a part of the AIM Writers Programme. He is a data consultant with over 12 years of experience working with digital marketing data. His passion is to work with large data sets generated by various customer touchpoints, assimilate and generate meaningful insights. He usually likes to use these insights and act upon them to optimise user journey and personalise customer experiences. Gaurav is also an Adobe certified expert in Analytics & Audience Manager.

3 Articles Published | Follow:
Data governance

What Are The Levers For Establishing Governance On Marketing Data?

Data governance is a vast topic and so it is better to call out the…

How To Increase Marketing Efficiency With Data-Powered Customer Personas

Despite having all information about their customers, brands usually focus only on traditional ways of…

How To Use Data To Exceed Marketing Objectives

Every customer interaction leaves a footprint of customer’s likes, dislikes, attitudes and behaviour in form…