Gaurav Misra, Author at Analytics India Magazine

Gaurav Misra

Gaurav is a part of the AIM Writers Programme. He is a data consultant with over 12 years of experience working with digital marketing data. His passion is to work with large data sets generated by various customer touchpoints, assimilate and generate meaningful insights. He usually likes to use these insights and act upon them to optimise user journey and personalise customer experiences. Gaurav is also an Adobe certified expert in Analytics & Audience Manager.

What Are The Levers For Establishing Governance On Marketing Data?

03/09/2019

Data governance is a vast topic and so it is better to call out the scope of this article. It skips the legal aspects of

How To Increase Marketing Efficiency With Data-Powered Customer Personas

10/07/2019

Despite having all information about their customers, brands usually focus only on traditional ways of marketing like product marketing or channel marketing. The marketing folks

How To Use Data To Exceed Marketing Objectives

26/07/2018

Every customer interaction leaves a footprint of customer’s likes, dislikes, attitudes and behaviour in form of data. Successful marketers are those who cannot only make

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