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G R Chandrashekhar

Chandrashekhar is an avid data enthusiast with around two and half decades of experience spanning corporates and academia. He started the data science initiative at IFMR GSB resulting in the launch of the weekend certificate program in data science for working professionals and developing an analytics hub. He has worked across geographies in data, consulting, and leadership roles. His research interests span cybernetics, complexity, and data science.

Challenges in Attribution

All marketers would be keen to understand one or more of the following questions — how do we know which channel or touch point a

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