Krunal Patel

Krunal Kantilal Patel is a student at IIM, Ranchi. He is currently in his second year of PGDM program and is pursuing his majors in marketing and operations and a minor in analytics. Krunal has worked for three years in data-warehousing and business intelligence division as a software engineer, at Fiserv Global Services, Pune and has completed his B.Tech in computer science and engineering from NIT, Jalandhar.

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A Structural Equation Modelling Approach to Analyse Factors Affecting on-line Shopping Experience.

To determine the critical factors which lead to overall satisfaction in on-line shopping experience an…