Feroz D Silva

Feroz has close to two decades of experience in customer relationship management. He has consulted businesses across the globe in their CRM strategy and processes. He was instrumental in setting up the Customer Intelligence practice for SAS India, the leader in analytics. He loves experimenting with adoption of practices and principles from fields such as theology, philosophy, mythology to the statistical processes. His strong belief in the "keep it simple, stupid" paradigm has helped his customers gain benefits from adopting analytics in a comfortable and controlled manner. He is a graduate in Statistics and a MBA in Marketing.

8 Articles Published | Follow:

Part 5: Applying Customer Life Stage model to Customer Relationship Management

This is the concluding article to the series on Customer Life Stage Model. It is…

Part 4: Detailing each cell

This is the fourth part in a series of articles on Customer Life Stage modelling.…

Part 3: Traversing the Customer Life Stage

This is the third part in a series of articles on Customer Life Stage modelling.…

Part 2: Creating the Customer Life Stage model

This is the second installation in a series of articles on Customer Life Stage modelling.…

Part 1: Customer Life Cycle - A Misleading Term

CYCLE: noun: A series of events that are regularly repeated in the same order. The…

The concept of decision support is over hyped

Business people often expect that the analytics system will take the decision and they just…

The Karma of Analytics

The Buddhist philosophy around karma revolves about the law the moral causation. This is defined…

Lessons from the Outliers

A typical data mining project starts off with visual exploration of each variable. The objective…