Prof Purba Rao

Dr. Purba Rao has been a Professor over the last 20 years teaching and conducting research on topics such as Predictive Modeling in Strategic Decision Making, Marketing Research, Business Analytics, Green Supply Chain Management, Corporate Environmental Management, and Social Entrepreneurship Management. She is a Fellow in Management from Indian Institute of Management Calcutta, has a M.Sc. in Applied Math from Science College, University of Calcutta and a B. Sc. In Math (honors) from Presidency College Calcutta. Currently, she has been a Visiting Professor at Indian Institute of Management, Ahmedabad IIMA, Great Lakes Institute of Management and IIM RANCHI.

4 Articles Published | Follow:

Applying Conjoint Analysis for Provisioning of a New Restaurant

Business executives are often faced with difficult decisions which are often multi-dimensional. There are several…

A Heuristic Approach to Predictive Modeling, RFM Analysis

This paper discusses the basic postulates of Recency, Frequency & Monetary (RFM) analysis, a heuristic…

Applying Business Analytics to promote young artists on Youtube

  The Aaryan Project case-study for Iktara Productions Cannes… Ritesh Ranjan | Abhishek Kumar Guru…