Amazon has been at the forefront of digital innovation for over two decades. One reason behind its success is quite obvious from its mission statement \u2014 to be customer obsessed and not competitor obsessed. With Amazon, the services need to be deployed at very large scale. For which it uses the widely popular Amazon web services. Along with its in-house tech innovation, Amazon also possesses a rich database of user inputs. Amazon\u2019s recommendation engine like any other recommendation platform relies heavily upon the choices made by the user to run its e-commerce platforms. Amazon\u2019s Alexa, for example, relies heavily on natural language tasks for improving itself. Since human language is too complicated to understand just from the audio, it trains on continuous audio inputs from various contextual real-world scenarios. Instead of waiting for some trivial scenario to happen, Amazon encourages the public to help develop skills of Alexa. In fact, they have incentivised these contributions with rewards and prize money such as Alexa developer programme. This rewards programme was started in countries like the US, UK and Germany. Having garnered some success, Amazon now launches its developer program in India. What\u2019s In It For The Developers Alexa rewards program offers a lucrative deal for the developers across the world to earn money for teaching skills that improve customer engagement. Skill categories include: \tEducation and Reference; \tFood and Drink; \tGames, Trivia and Accessories; \tHealth and Fitness; \tKids, Lifestyle; \tMusic and Audio; and Productivity. Developers can increase their level of skill engagement and potentially earn more by improving their skill, building more skills, and making their skills available worldwide. Not only can developers make money, but they can also save money too with AWS promotional credits. These credits can help you build and host your Alexa skills for free. Alexa developers can build and host most Alexa skills for free using Amazon Web Services (AWS). Alexa skill developers can take advantage of the AWS Free Tier, which offers one million AWS Lambda requests and up to 750 hours of Amazon Elastic Compute Cloud (Amazon EC2) compute time per month at no charge. Developers with a published Alexa skill can apply to receive a $100 AWS promotional credit, and in subsequent months may be eligible to receive an additional $100 per month in AWS promotional credits. How Can One Bag The Rewards The advantage of this program is not only that Amazon pays the developer for improving skills but allows the developer to use the in-house technologies. \u00a0Here are a few tools and services that the developers can exploit: \tAmazon\u2019s Machine Learning tools allow the developer to create models without the need to learn complex algorithms. \u00a0These models help provide content personalization, surface recommendations, or perform trained behaviours for the skill. \tOther services include vision-recognition APIs like Amazon Rekognition, a deep-learning image analysis service, \tThis helps in developing skills to enhance home automation. \tStoring data in Amazon DynamoDB enables the developer to give and memory and context to the skill under development. This helps in teaching tasks where there are time outs and completion of interaction cycles. \tOne of the most engaging skills, like Ambient Noise and RuneScape Quests \u2013 One Piercing Note, include audio sounds, voiceovers, and sound effects that make the in-game experience more immersive. \tThis can be done incorporating audio files via Amazon S3 to stream short audio bursts, games, podcasts, or news stories to the skill. \tYou can incorporate AWS IoT and SQS to send messages to websites or a user\u2019s device like a phone, VR, mobile app, or appliance and integrate that device into your skill. \tWhereas, Amazon Cognito avoids the need for having back-end as it takes care of authentication and device syncing. \tIntegrating with Cloudfront to cache dynamic content and files can improve response time and deliverability. \tAmazon Quicksight helps to visualise analytics to keep a track of skill performance in Redshift and fix the issues that don\u2019t align with the interests of the users. The growing use of home-pods and speech assistants have attracted tech-giants across the world. And with its rewards program, Amazon plans to be at the top of its game. This program will introduce more Indians to the world of voice intelligence and the science behind the NLP for machines.