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saumyachaki

saumyachaki

Saumya Chaki works as a General Manager in the Digital Solutioning CoE at IBM by day, and an author by night. Has a Masters in Technology from IIT (ISM) Dhanbad. He has authored two books 'Enterprise Information Management in Practice' and 'A Journey Through 100 Years of Indian Cinema'. His interests include Big Data Analytics, Smarter Cities. Climate Change and Mineral Economics. His hobbies include, travel, blogging and reading. He is currently working on his third book a work of fiction.
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Rise of the Customer Data Platform

Retail businesses have moved from a product-centric model to a customer-centric model. This transformation has a significant impact on how companies are engaging with their

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