Srikanth Guhan

The author is currently an Intern in Genpact, pursuing MBA(Marketing) from IMT Ghaziabad. Prior to that, he has worked as a Trainee Decision Scientist in Mu Sigma Inc. for a year. He is also pursuing Data Science specialization offered by Johns Hopkins University in Coursera. You can connect with him on

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Leveraging Big Data for Effective Marketing

I recently had had a candid conversation with the DGM (Marketing) of an established Indian…