Srujana H.M.
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Srujana H.M. is an alumnus of IIM Bangalore and currently working as a consultant with Hewlett- Packard Global Analytics. She is pursuing advanced analytics in the field of pricing and market campaign management. She is involved in innovation projects and constantly in the quest to identify the best analytical methodology and approach to initiate effective decision making process. Her current work profile primarily includes, consulting and providing strategic solutions to the clients and build the business insights through advanced statistical, optimization and simulation models.

Case Study – Taurus Analytical Solutions Limited

It was first week of March 2013, when the CEO of the Taurus Analytical Solutions Limited, Phillips Kutty called for a meeting of the Marketing Manager, Human Resource Manager, Accounts Manager and Business Development Manager to critically analyze the problems…

Value Based Pricing

Pricing is the tool that can either create or destroy the demand for any product. The pricing decision is one of the most critical decisions that a firm can make in the launch of a product.In modern pricing context pricing…

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