Yasir Wani is a part of the AIM Writers Programme. He is a multipotentialite who craves for brain-stimulating problems faced by digital consumers. He has a knack for Consumer Centricism keeping a close eye on what data has to say. Previously worked at an organisation where he built the BI and Web Analytics team from scratch creating huge business impact and shaping a data-driven culture in the organization. This achievement helped him work closely with C-level executives of the company ranging from Managing Director, Chief Finance Officer, Chief Product Officer and Marketing Director. The main areas of work included: Data-Driven product strategy, Setting of Success KPIs for new features, benchmarking, Web Analytics strategy, Enterprise-wide Data Dashboards, Hypothesis Testing using A/B & Multivariate Tests, Customer Behavior analysis, Visual Analytics, UX & Content Auditing and Product change management.