Wipro today announced that Badri Srinivasan would assume the leadership role for its India and Southeast Asia businesses within the APMEA (Asia Pacific, Middle East, India, and Africa) Strategic Market Unit. 

Badri’s appointment, as per WIPRO, is intended to drive deeper synergies, facilitate the sharing of best practices, deliver consistent and exceptional client experiences, and scale Wipro’s ability to capitalise on emerging growth opportunities in these regions. 

Badri joined Wipro in January 2022 as Managing Director for Southeast Asia, where he consolidated strategic transformational engagements with clients while strengthening Wipro’s talent base and brand presence. Prior to joining Wipro, Badri served in multiple positions at Infosys, including Regional Head of Financial Services, for 17 years. 

As a member of the Board of Wipro’s strategic subsidiaries and acquired entities in Asia (Capco, Rizing, and Designit) and a member of Wipro’s Global Leadership Team, Badri brings a wealth of experience to his new role. 

While announcing the news, Badri said, “Enterprises across India and Southeast Asia are looking at pragmatic approaches to strengthen their market leadership and attain the desired goals of business transformation leveraging technology, going beyond cost savings. I look forward to strengthening Wipro’s positioning in these regions as a purpose-driven value orchestrator for clients, partners, and employees”.

Another addition

This announcement is part of a broader trend in the Indian IT industry, with many companies restructuring their top leadership. For example, TCS CEO Rajesh Gopinathan recently stepped down from his role and K Krithivasan was appointed as the new CEO-designate. Tech Mahindra also replaced its MD and CEO with Mohit Joshi, previously a director at Infosys. Additionally, Ravi Kumar, the former president of Infosys Global Services Organization, left the company to become the global CEO of Cognizant.