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BookMyShow Buys Majority Stake in Social Media Analytics Firm Eventifier

BookMyShow Buys Majority Stake in Social Media Analytics Firm Eventifier

Analytics India Magazine


BookMyShow, a Big Tree Entertainment, company is acquiring a majority stake in event Social Media aggregator company Eventifier for over $2 million or roughly Rs. 12 crore in all cash deal. Eventifier, a social media chatter aggregation tool was conceptualized by Jazeel Badur Ferry, Nazim Zeeshan and Mohammed Saud in 2012 during a hackathon organized by the Startup Center.

Eventifier is a tool that helps event organizers create social media archives of their events.  Eventifier’s solution is primarily used to consolidate, track and analyse content feed on social media platforms generated during a targeted social media campaign.

Post the deal with BookMyShow, Eventifier is expected to retain its brand and operate as a separate entity and will be looking to provide an end-to-end social media platform, looking into BookMyShow’s movie-tickets data to provide brands an extended outreach using analytics and marketing.

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The deal will see the current investors Kae Capital, Accel Partners and The Startup Centre exit the company. Eventifier had earlier raised more than Rs 3 crore in seed and venture capital from investors Kae Capital and Accel Partners.

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