4C Optimization for Digital Marketing practice

Digital marketing is a complex ecosystem and with technology it seems to be getting tougher…

Excerpt – Top 10 Articles of 2012

Top 5 Analytics Courses in India In this article, Analytics India Magazine investigates five courses…

Biggest Analytics News in 2012

Its time to look back and list down the biggest analytics events in 2012 for…

Top Online Sources for Analysts

Business analysis is predicted to experience rapid growth in the coming year. From the rise…

Ab Initio – Four Views of Analytics

Most discussions on analytics and its evolution tend to get diluted by someone’s “differing perspective”…

eBook – 20 Interviews of Indian Analytics Leaders (Free Download)

Data analytics is the science of using raw data by extensive use of statistical and…

Digital DNA – Knowing Your Customers

Consider how our day is starting. Reading news on smart phone to checking mails; reviewing…

Advantages of Using Qualitative Data Analytics in Market Research

Can any type of research want its weight be compiled without gathering data? The answer…

Digital Marketing – Impact Measurement & KPI’s

Digital advertising is increasing in importance, even for heavy users of traditional media like CPG…

What’s The Whole Confusion Around Big Data

According to The Global Language Monitor, ’Big Data’ is the most confusing Tech Buzzwords of…

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