Increasing role of Analytics in Sports

The most popular example of application of analytics in sports is from the Hollywood movie…

BIG Data & Analytics, Data Science, Machine Learning . . . 10 random insights!

#1: What really is BIG Data? Today, we can store and process so much data…

Structured approach to unleash the power of data

Year 2013 and 2014 marked the rise of Big Data tools, Advanced Analytics and Hadoop…

Part 5: Applying Customer Life Stage model to Customer Relationship Management

This is the concluding article to the series on Customer Life Stage Model. It is…

Netflix launch in India & use of analytics

The much-awaited launch of Netflix in India has been met with a mixed response. While…

Reimagining retail in face of rising analytics

If there are two things that always stay same in retail, it is change and…

Delivering Great Data for Next Generation Analytics

Businesses are abuzz with the promise of advanced analytics and its effectiveness today. Tied to…

The Time to Create a Culture for Analytics Is Now

The old organizational model for decision making is broken. The jig is up. Making decisions…

Our 10 most read articles in 2015

Now that 2015 is drawing to a close, it’s time to reflect. We are listing…

Unlocking Value from Speech Data

Today a lot of unstructured data is being generated in the form of text, images,…

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