Opinions

Still making business decisions intuitively? It’s time to use Analytics.

Recently, we worked with a retail firm from the USA that sells educational products for…

Understanding a clear picture of what’s happening, at a store level? Insights in HD (Hi-Definition), for CPG/Retail

Understanding store activity doesn’t (only!) require consumer goods brands to channel the Selfridge’s spirit. They…

Telecom – Handling the Churn!

Mobile Number or Hand-phone number has come to represent an element of person’s identity and…

Movie Analytics in India: Are we underestimating its potential?

Movie has always been an integral and integrated part of our lives, from the classics…

Integrated Marketing ROI (IMR) Framework

Contributors (L-R) Manoj Kumar, Sujit Dora, Thyagarajan. S, (Sitting) Kavya Madhava [divider] Application of forecasting…

Case Study – Taurus Analytical Solutions Limited

It was first week of March 2013, when the CEO of the Taurus Analytical Solutions…

Top 6 Analytics Placement Firms in India

Recruitment gap has been quoted as one of the major challenge for the year by…

Social Media Analytics as an alternative to Primary Research

One of the most interesting trends that are currently emerging is that of Social Media…

Forget Big Data. We need “Clean & Structured” Data

Much has been said in the last couple of years about the explosion of ‘Big…

Top 5 Mistakes During Analytics Hiring

1 Analytics Candidates as just SAS/ SQL experts Very often we see analytics recruiters grilling…

Advice for Analytics Recruiters and Recruitees

This article is the part of Analytics Placement & Salary Report 2013 by Jigsaw Academy and…

Big Data in Managing Enterprise Security

The term “big data” has been around for a while now. Today, the big data…