Opinions

Is gender a meaningful way to segment office products customers?

OfficeMax is now targeting working women (aged 28-45) according to this Ad Age article (click…

Experts Speak: Things Organizations Should Do With Analytics

Anurag Verma, CEO at MathLogic Analytics has a buzz and hype around it and almost…

Experts Speak: Recruitment in Analytics

Ganesh S, CEO at Dun & Bradstreet Technology and Data Services We recruit people from…

4C Optimization for Digital Marketing practice

Digital marketing is a complex ecosystem and with technology it seems to be getting tougher…

Excerpt – Top 10 Articles of 2012

Top 5 Analytics Courses in India In this article, Analytics India Magazine investigates five courses…

Biggest Analytics News in 2012

Its time to look back and list down the biggest analytics events in 2012 for…

Top Online Sources for Analysts

Business analysis is predicted to experience rapid growth in the coming year. From the rise…

Ab Initio – Four Views of Analytics

Most discussions on analytics and its evolution tend to get diluted by someone’s “differing perspective”…

eBook – 20 Interviews of Indian Analytics Leaders (Free Download)

Data analytics is the science of using raw data by extensive use of statistical and…

Digital DNA – Knowing Your Customers

Consider how our day is starting. Reading news on smart phone to checking mails; reviewing…