LatentView Analytics\u00a0(LatentView), a leading predictive analytics and decision management services firm, has announced the launch of\u00a0Bidwiser, its patent-pending pay-per-click keyword bid optimization platform that allows companies to maximize returns on their search marketing spends.\r\n\r\n\u201cWith proven expertise in data analytics, we realized the value of leveraging data algorithms in pay-per-click search optimization. We are delighted to help companies create more effective marketing campaigns with Bidwiser.\u201d\r\n\r\nLatentView\u2019s first product offering, Bidwiser combines big data, machine learning and search marketing expertise to help marketers:\r\n\r\n\tEfficiently manage a large portfolio of keywords\u00a0across multiple campaigns and ad platforms\r\n\tPlace the\u00a0most optimal bid for keywords\u00a0based on their worth, to help meet or exceed marketing campaign goals\r\n\tUnlock the potential of a marketer\u2019s \u201clong tail\u201d keywords\r\n\r\nUnique in its portfolio-based approach, Bidwiser\u2019s algorithms analyze data feeds from multiple data sources, using modeling techniques that take into account historical transactions, semantics, landing page and product & offer inventory features to predict the optimal bid.\r\n\r\nLatentView is the only data analytics company to offer this type of product right now. With this launch, the company is one step closer to realizing its vision of delivering analytics along with data and software for optimal business impact.\r\n\r\n\u201cBidwiser is entering the market at a time when ecommerce companies and brands are increasingly challenged to drive revenue, generate more leads and capture the attention of a digital audience that is easily distracted,\u201d said Venkat Viswanathan, Founder and CEO of LatentView. \u201cWith proven expertise in data analytics, we realized the value of leveraging data algorithms in pay-per-click search optimization. We are delighted to help companies create more effective marketing campaigns with Bidwiser.\u201d\r\n\r\nLatentView worked with an ecommerce company for Bidwiser\u2019s pilot project, in which Bidwiser was fully integrated with the company\u2019s existing systems and tens of millions of keywords were scored every day. The pilot found a 25 percent increase in net revenue from search engine marketing spends; flexibility to introduce new variables as well as automated and \u2018fresh\u2019 bids for keywords every day. Additionally, the pilot observed that there was no cannibalization or reduction in quality of traffic.\r\n\r\nTo learn more about Bidwiser, please visit\u00a0http:\/\/www.bidwiserapp.com\u00a0or follow Bidwiser on twitter @bidwiserapp\r\n\r\nAbout LatentView Analytics\r\n\r\nLatentView provides predictive analytics services focused on data analysis and modeling that helps with decisions around marketing, risk and customer management for consumer intensive businesses. LatentView effectively blends business knowledge, expertise in quantitative methods, and data management to derive actionable insights for effective decisions. For more information about LatentView, please visit\u00a0www.latentview.com, follow us on Twitter\u00a0@latentview\u00a0or\u00a0connect\u00a0with us on LinkedIn.