Consumer research company NielsenIQ will hire over 5,500 people in India by 2023 to ramp up its technology centres that cater to large consumer packaged goods firms and retailers.
NielsenIQ has three capability centres and technology hubs in Vadodara, Chennai, and Pune to cater to its global clients. The 2,000-seater in Chennai is the largest centre globally.
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“Between the three hubs, we will be somewhere north of 5,500 people, which would represent 15-20 per cent of our global workforce,” said Mohit Kapoor, global chief technology officer at NielsenIQ.
There will be 40 per cent growth in the company’s India workforce post the hiring process. The company also has a separate commercial office in India that services domestic fast-moving consumer goods and retail clients.
NielsenIQ provides consumer insights and retail measurement services to its clients. It was acquired by affiliates of Advent International in 2020 and has been strengthening its digital capabilities. Nielsen operates about six capability centres globally. It uses data science, engineering, AI and ML to offer analytics services to understand the retail landscape and shopper behaviour.