Customer data science and analytics firm dunnhumby has announced Dan Olley as their new Chief Executive Officer (CEO).

Olley comes with an experience of 30 years in leading global digital organisations, and has a proven track record in leading product teams across industries like healthcare, financial services, digital media, life sciences and digital marketing.

Most recently, Olley served as Global EVP and CTO of Elsevier–the science, technology and healthcare division of RELX. At RELX, he oversaw the digital transformation of numerous business areas and has helped the company become a multi-billion dollar information and analytics provider. Before joining RELX’s Reed Business Information division in 2004, Dan held numerous other leadership roles at IBM, WPP, and GMAC.

Olley also serves on the PLC board of Hargreaves Lansdown and is the industrial advisory board of Imperial College London.

“In an age where data and analytics are at the heart of every industry transformation, dunnhumby’s long heritage in leveraging advanced data science to generate customer insights for its clients is second to none. With truly innovative products and services, world class digital capabilities, and an amazing colleague culture, dunnhumby is perfectly positioned to continue to help its clients compete and thrive in this modern data-driven economy,” said Olley.