Artificial intelligence-driven tech content startup Instoried this week secured $500,000 from Venture Catalysts in a seed funding round. The Bengaluru-based startup now wants to use these funds to expand their offerings into multiple languages and reach global audiences.
Founded in 2018, Instoried is an augmented writing platform which improves customer interest and engagement. The platform helps content writers in e-commerce, news, FMCG and other verticals to optimise emotions in their marketing content.
Company co-founder and chief executive officer Sharmin Ali told a news portal that Instoried would now be able to disrupt the vernacular content industry in India because of its in-house neuro-linguistic programming models. “This is the best time to build a product that not only analyses vernacular content but also gives smart recommendations to make it emotionally engaging,” Ali said.
Apoorv Ranjan Sharma, President & Co-Founder at Venture Catalysts told a noted daily,“VCats always strives to identify and support startups with cutting-edge ideas across industries. With a total market size of $300 billion, the deep tech market for content, in particular, holds greater potential. We have faith in the ability of Instoried’s highly accurate tool to disrupt and lead the market with their unique approach of targeting and catering to specific customer emotions… A big advantage we see is their focus on the emotional aspect of vernacular languages, which will be a key differentiator, especially in a country like India that has the world’s most diverse linguistic landscape.”
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Prajakta is a Writer/Editor/Social Media diva. Lover of all that is 'quaint', her favourite things include dogs, Starbucks, butter popcorn, Jane Austen novels and neo-noir films. She has previously worked for HuffPost, CNN IBN, The Indian Express and Bose.