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Fractal Analytics named “Cool Vendor in Analytics” by Gartner

Fractal Analytics named “Cool Vendor in Analytics” by Gartner


FractalSan Mateo, California, May 13, 2013: Fractal Analytics, the most global provider of analytics, announced that it has been selected as one of the top five in the “Cool Vendors in Analytics 2013″1 report recently published by Gartner. ‘Cool Vendor’ is an annual report that identifies the new cool vendors in key technology areas according to Gartner. The report mentions, “By delivering various combinations of domain expertise and higher levels of automation, this year’s vendors improve the analytic accuracy, adoption and productivity of organizations.”

“We are happy to be recognized as a ‘Cool Vendor’ of analytics by Gartner. This reinforces the excitement our Fortune 500 clients have shown in partnering with us to solve their Big Data and advanced analytics challenges”, said Srikanth Velamakanni, co-founder & CEO of Fractal Analytics. “Companies must supplement their traditional ways of understanding consumer behavior with new ways relevant for the age of Big Data, such as Customer Genomics™ for machine learning based personalized marketing.”



Fractal Analytics’ Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. The proprietary pattern recognition and machine learning algorithms underlying Customer Genomics learn from every transaction and customer interaction including from social media helping marketers build a dynamic 360 degree view of the customer across attitudinal and behavioral dimensions. Customer Genomics has enabled a major US retailer in doubling coupon redemption and driving significant incremental store traffic.

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About Fractal Analytics
Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning. We help businesses: (a) Understand, predict and shape consumer behavior through advanced analytics; (b) Improve effectiveness of marketing, pricing and supply chain management; and (c) Harmonize data, tell visual stories and forecast business performance.
We are the most global analytics provider in the world serving Fortune 500 companies in CPG, financial services, insurance, retail, technology and life sciences in over 150 countries. We have offices in San Mateo, New Jersey, London, Singapore, Mumbai, Gurgaon and Dubai.


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