Google Search’s Generative AI Experience Now Available in India 

Users in both India and Japan can now access the generative AI capabilities in their native languages
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Google today announced that it is bringing its generative AI search experience for users in India and Japan that will show text or visual results to prompts, including summaries. The expansion follows successful experimentation and positive feedback garnered from the Search Labs in the United States.

The generative AI experience aims to empower users by offering them a broader understanding of various topics, assisting in discovering new perspectives, and facilitating smoother task completion. This innovation allows individuals to delve into complex queries and explore new types of questions, ultimately fostering a more conversational interaction with the search engine.

One of the notable aspects of this expansion is Google’s emphasis on supporting local languages. Users in both India and Japan can now access the generative AI capabilities in their native languages, either through text input or voice commands. In India, the feature offers a unique language toggle, enabling users to effortlessly switch between English and Hindi. Additionally, Indian users have the option to listen to responses, catering to diverse preferences.

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Google said it has observed strong user engagement with the suggested follow-up questions, demonstrating the practicality of refining search queries effectively. The generative AI assists users in quickly locating desired information and encouraging them to explore inquiries they may not have considered previously.




As part of this ongoing enhancement process, the company is introducing a new way for users to discover relevant web pages associated with AI-powered overviews. A clickable arrow icon next to information in the overview allows users to seamlessly access corroborating web content, bridging the gap between AI-generated insights and real-world web sources.

However, the company said it’s essential to note that this generative AI experience remains an experiment. The tech giant said it continues to fine-tune its systems based on user feedback and preferences. 

To utilize SGE, you can locate it within the Search Labs section of the Google app on both Android and iOS, as well as on Chrome when using the desktop version

Siddharth Jindal
Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.

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