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How This IITian Built A No-Code Automated Video Communication Platform

The video conferencing market is expected to reach a valuation of $50 billion by 2026 from $14 billion in 2019, a 250% growth. The Covid pandemic has boosted the video conferencing market with most companies shifting to remote work.

In 2020, Gaurav Tripathi founded a no-code automated video communication platform,, to provide video communication workflows. Gaurav started his entrepreneurial journey at the age of 19 when he was at IIT Bombay. is a B2B SaaS platform with a ‘pay per use’ model.


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Analytics India Magazine got in touch with Gaurav Tripathi, the co-founder & CEO of, to gain insights into the inner workings of the company.


As soon as the lockdown started, video communication became the default workspace and delivery mechanism for a gamut of services such as education, health and fitness, consulting, and more.

 “We began by merely stitching the pieces together in one workflow and built a product consisting of scheduling, video conferencing, notifications, and payments to share with people. The idea was to simply combine the different tools. The next step was to build simpler pieces ourselves and package them as an offering,” said Gaurav.

The startup has started assisting businesses in resolving real-world issues by using pre-built video communication workflows. “Our product can either be standalone or integrated within our clients’ websites and apps. It can be consumed and integrated as widgets, bots, APIs, and SDKs. All of these power conversations over video communication in some form or another are tied to a specific workflow,” said Tripathi. 

The company provides both pre-call and post-call solutions, from scheduling the call, to notifications, WhatsApp reminders, recordings, transitions, post-call feedback, and lastly, driving valuable insights from the data. 

“Most video platforms provide only one or two pieces of this puzzle, not all. We provide end-to-end insights and do it in an automated way, thereby saving hours of redundant manual work for our team members and customers while being cost-efficient,” said Tripathi. 

Tech stack 

The company gathers data both from its users and public sources and employs AI, ML techniques to generate valuable insights and provide recommendations for its customers. Take for instance, if we consider an ed-tech startup using the services of Superpro, the company would look for data from the workflow – right from the time slots and calendars to the teacher-student interaction, at what time each person joined the video call, and so on. Ultimately, the vast amounts of data will help the platform analyse and enhance its customer experience on a larger scale, he said.

Adding to that, the company uses NLPs and video analytics to combine data from call recordings and transcriptions. Further, cloud-based services and various NLU techniques are used to discover keywords and phrases, as well as structuring the text extracted from the conversation. “The company’s core technology includes a full Javascript stack – react.js, node.js, etc. We also use Netlify along with a combination of GCP and AWS. For data processing, analytics and AI components are being written in Python,” said Gaurav Tripathi.

Way forward 

Standalone video conferencing is a thing of the past. Now, it has already become an integral part of our lives, core of every business process and will stay here to help us adapt to the sudden, mass shifting to remote working. Recently, the company raised $300,000 seed funding from various investors including IvyCap Ventures Angel Fund, Pentathlon Ventures, ah! Ventures and SOSV. 

“I envision a future where I travel primarily for leisure and not for business since my business is run remotely. In five years, we will be seeing the video communication experience become equal to or better than in-person communication through technologies such as AI, AR, and VR. We will be able to get large amounts of work done using video communication and it will become the default for businesses,” said Gaurav.

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kumar Gandharv
Kumar Gandharv, PGD in English Journalism (IIMC, Delhi), is setting out on a journey as a tech Journalist at AIM. A keen observer of National and IR-related news.

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