There are a lot of reasons why people go online. There are fewer reasons why they stay online. Usually, the reasons to stay online are different from the reason for getting online in the first place. When you go online, you want to find something like information and research or you want to be entertained. When you go offline, it is because you have expectations and these are not being met.
This is also true for websites. You may want to go to a website because it caught your attention. However, you would not stay there or you would stop going there if it no longer catches your attention. This is true of any form of entertainment or source of information.
There is no trick to getting people to go to a site. You only need to catch the attention of your readers with creative headlines. The most important part is that once you get them to your site, you need to give them a reason to stay or to keep coming back. This is where your articles or graphics have to be relevant to your target audience.
Relevance, informative and entertaining should be the words to describe your articles or your content materials. They should be relevant to your audience, they should entertain and keep people entertained, and they should provide new information. Most websites become boring because the information is the same and rehashed again and again.
If you want people to keep going to your site, you have to answer their needs and you have to be unique. The things that you offer should be things that only you can provide. Otherwise, Internet users will just go somewhere else.
Check out our detailed infographic for more information. We’re sure you’ll find this eye-opening!