News Media is obviously the leading platform for Advertising. Even the top media moguls consider it as the first choice and no advertising campaign is complete without it. From the last few years, India has been witnessing a proverbial explosion in print as well Television media in terms of growth. This intuitive infographic by Tv9 gives you an overview.
As you can observe in the infographic, advertising and subscription revenue of the TV media has grown significantly and is expected to reach a trillion rupee industry. Although, there has been growth in print media concurrently, it is relatively lower and it’s forecasted projects by 2020 are significantly low compared to the former.