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Is Big Data The Biggest Game-Changer In The Online Gambling Industry?

Is Big Data The Biggest Game-Changer In The Online Gambling Industry?

Online gambling has turned into a multi-billion dollar industry today and according to Statista, in 2015, the online gaming industry had a volume of $37.91 billion and this figure was forecasted to increase to 59.79 billion U.S. dollars in 2020.  Talking about traditional gambling, it is still a step ahead than online gambling. However, one cannot deny that since the inception, online gambling has gained immense popularity.

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AI has started making a significant impact on the online gambling space.

The Role Of Data In Online Gambling

Over the years, Big Data has been on the rise. It is not only helping businesses find new opportunities but also helping them gain new insights to run their business efficiently. Talking about the online gambling space, it is more likely to succeed and grow if the industry keeps a track on what clients want. So, in order to optimise the market and its performance, online gambling companies are also trying to make use of data.

They collect player data and analyse it and use it to help developers learn more about their users and ensure the products they provide meet their needs (whether it’s personalised gaming experiences, ads or special offers).

The Influence Of AI

From beating chess master Garry Kasparov to destroying 18-time world Go champion Lee Sedol, AI has demonstrated its capabilities time and again, and now players are taking home bigger wins, especially in games like poker. One of the best examples is Libratus, an AI computer program designed to play poker. In 2017, Libratus was pitted in a tournament against four top-class human poker players and it won thousands of hands over top-rated poker players. One of the players,  Dong Kim was surprised by AI’s performance, “I felt like I was playing against someone who was cheating like it could see my cards. I’m not accusing it of cheating. It was just that good.”

See Also

Libratus is not the only machine that is doing wonders in online gambling, there are other machines that are also on the race, and it is definitely going to shape the future of online gambling.

Way Forward

There are people who might be thinking that if this kind of advancements continues to grow, people might get into gambling addiction, and that is not completely false. Therefore, playing and building gambling platforms are not the only things that AI has worked on, it also helps people fight the gambling addiction and BetBuddy helps in identifying beforehand whether the user is getting addicted to gambling. Leveraging the superpowers of machine learning, BetBuddy delivers an end-to-end solution for identifying and managing at-risk gambling behavioural patterns.

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