- Published on August 12, 2022
- In IT Services
Should MicroStrategy Be Even Called a BI Company Anymore
Despite having a stronghold in the business intelligence industry for decades, in at least the last two years, MicroStrategy has largely been in the limelight for its Bitcoin adventures.
- By Shraddha Goled
Business Intelligence company MicroStrategy was recently in the news when Micheal Saylor, the Chief Executive Officer, stepped down from his post to assume the new role of Executive Chairman. Saylor has been replaced by Phong Le, the company president.
Founded in 1989, MicroStrategy is a public company headquartered in Washington. Its primary business is providing business intelligence and cloud-based services. It competes with the likes of SAP, IBM, and Oracle’s business intelligence platform. In an earlier interview with Analytics India Magazine, Saylor said that he wants to make MicroStrategy the ‘Ferrari of BI landscape.’
In 2020, MicroStrategy invested USD 250 million (all of its planned inflation-hedging funds) in Bitcoin as a treasury reserve asset. The company purchased
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Shraddha Goled
I am a technology journalist with AIM. I write stories focused on the AI landscape in India and around the world with a special interest in analysing its long term impact on individuals and societies. Reach out to me at shraddha.goled@analyticsindiamag.com.
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