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Jaguar Uses Artificial Intelligence In ‘Sayer’, The Steering Wheel Of The Future

Jaguar Uses Artificial Intelligence In ‘Sayer’, The Steering Wheel Of The Future

Priya Singh

With all big automobile companies venturing into autonomous cars, the steering wheel was on the verge of becoming obsolete, until Jaguar Land Rover decided to give it a bright future.

Jaguar revealed, Sayer (named after influential designer Malcolm Sayer), the steering wheel of the future — the first voice-activated, artificial intelligence steering wheel that will be able to carry out hundreds of tasks and follow you from car to car.

“Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it,” the company said in its official blog. “That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.”



With its new “Steering Wheel of the Future” concept, Jaguar Land Rover is looking well beyond a talkative home speaker and is trying to envisage what will surpass it.

Presumably by 2040, we’ll all have the detachable steering wheel that can dock in our homes, functioning as a personal assistant when not in use in a car.

The AI would largely serve as a concierge. It would link you to an on-demand service club, whether or not you own your car, and would help you get a ride when and where you need it. If there’s a must-attend meeting, for example, you could tell the wheel while it’s still in your living room and it would figure out when a car needs to arrive and tell you when you might want to take control.

Sayer will be a core feature on an upcoming concept car, the Future-Type and probably the most important work at Jaguar.

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The device, set to be unveiled at the inaugural Tech Fest at Central St Martins art, design and technology college in the heart of London. And while the show begins on September 7, 2017, Sayer was envisaged for September 2040, when the car as we currently know it has gone the way of the dodo and mobility is instead an on-demand service.



Though clearly just a very forward-thinking concept, Jaguar Land Rover is calling Sayer the only piece of a car you will own in the future and a device that transfers your tastes and driving style as well as the day’s pressing engagements to any digital vehicle so that it feels like your sort of car.

Tech Fest opens to the press on September 7 and to the public on September 8 and Jaguar Land Rover CEO Dr. Ralf Speth will be giving the keynote address.

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